{"id":543,"date":"2024-02-07T11:45:50","date_gmt":"2024-02-07T11:45:50","guid":{"rendered":"http:\/\/localhost:10008\/?page_id=543"},"modified":"2024-02-07T11:53:02","modified_gmt":"2024-02-07T11:53:02","slug":"business-website-investment-rationale","status":"publish","type":"page","link":"http:\/\/localhost:10008\/my-wordpress-blog\/business-website-investment-rationale\/","title":{"rendered":"Business Website Investment Rationale"},"content":{"rendered":"\n<p>A series of posts exploring the rationale for businesses to treat their website as a tool to contribute to their bottom line, as an investment rather than a cost, and leverage its potential as a lead-generator in their marketing strategy. <\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-374 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-business tag-lead-generation\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/localhost:10008\/rationale-for-investing-in-a-business-website\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"618\" src=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/https___blogs-images.forbes.com_alejandrocremades_files_2018_07_desk-3139127_1920-1200x773-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Rationale for investing in a business website\" style=\"object-fit:cover;\" srcset=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/https___blogs-images.forbes.com_alejandrocremades_files_2018_07_desk-3139127_1920-1200x773-1.jpg 960w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/https___blogs-images.forbes.com_alejandrocremades_files_2018_07_desk-3139127_1920-1200x773-1-300x193.jpg 300w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/https___blogs-images.forbes.com_alejandrocremades_files_2018_07_desk-3139127_1920-1200x773-1-768x494.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/localhost:10008\/rationale-for-investing-in-a-business-website\/\" target=\"_self\" >Rationale for investing in a business website<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-378 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-business tag-lead-generation\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/localhost:10008\/how-to-generate-leads-on-your-business-website\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1403\" height=\"1024\" src=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Website-Lead-Generation-Tips.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to generate leads on your business website.\" style=\"object-fit:cover;\" srcset=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Website-Lead-Generation-Tips.jpg 1403w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Website-Lead-Generation-Tips-300x219.jpg 300w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Website-Lead-Generation-Tips-1024x747.jpg 1024w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Website-Lead-Generation-Tips-768x561.jpg 768w\" sizes=\"(max-width: 1403px) 100vw, 1403px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/localhost:10008\/how-to-generate-leads-on-your-business-website\/\" target=\"_self\" >How to generate leads on your business website.<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-381 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-business tag-lead-generation\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/localhost:10008\/recipe-for-optimising-a-lead-generating-website\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/emperical-data-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Recipe For Optimising A Lead-generating Website.\" style=\"object-fit:cover;\" srcset=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/emperical-data-1.jpg 1000w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/emperical-data-1-300x169.jpg 300w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/emperical-data-1-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/localhost:10008\/recipe-for-optimising-a-lead-generating-website\/\" target=\"_self\" >Recipe For Optimising A Lead-generating Website.<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-387 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-business tag-lead-generation\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/localhost:10008\/tracking-and-analysing-marketing-campaigns\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1023\" src=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Human_billboards_Stockholm_2008-07-16_cropped.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Tracking And Analysing Marketing Campaigns.\" style=\"object-fit:cover;\" srcset=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Human_billboards_Stockholm_2008-07-16_cropped.jpg 667w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/Human_billboards_Stockholm_2008-07-16_cropped-196x300.jpg 196w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/localhost:10008\/tracking-and-analysing-marketing-campaigns\/\" target=\"_self\" >Tracking And Analysing Marketing Campaigns.<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-403 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-business tag-lead-generation\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/localhost:10008\/personalising-visitors-journeys-on-your-website\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/1280px-Bespoke_Tailor_is_taking_measurement.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Personalising Visitors Journeys On Your Website.\" style=\"object-fit:cover;\" srcset=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/1280px-Bespoke_Tailor_is_taking_measurement.jpg 1280w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/1280px-Bespoke_Tailor_is_taking_measurement-300x200.jpg 300w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/1280px-Bespoke_Tailor_is_taking_measurement-1024x682.jpg 1024w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/1280px-Bespoke_Tailor_is_taking_measurement-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/localhost:10008\/personalising-visitors-journeys-on-your-website\/\" target=\"_self\" >Personalising Visitors Journeys On Your Website.<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-414 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-business tag-lead-generation\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/localhost:10008\/content-creation-tools-for-lead-generation-business\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/collaboration.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Content Creation Tools For Lead Generation Business.\" style=\"object-fit:cover;\" srcset=\"http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/collaboration.jpeg 1200w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/collaboration-300x200.jpeg 300w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/collaboration-1024x683.jpeg 1024w, http:\/\/localhost:10008\/wp-content\/uploads\/2024\/02\/collaboration-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"http:\/\/localhost:10008\/content-creation-tools-for-lead-generation-business\/\" target=\"_self\" >Content Creation Tools For Lead Generation Business.<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A series of posts exploring the rationale for businesses to treat their website as a tool to contribute to their bottom line, as an investment rather than a cost, and leverage its potential as a lead-generator in their 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