Category: Digital Business
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What makes up a DXP
Following on from the post on the introduction to a DXP platform, this is a post which is part of a series on DXP platforms. Components of a DXP platform The 2022 Gartner report on DXP platforms lists the following components as making up a DXP platform, A Content management tool Ability to organise and…
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An introduction to Digital eXperience Platforms
This is a series of articles on DXP platforms, and how they are in essence a digital transformation for businesses online. What is a DXP platform? A Digital eXperience Platofrm is the next evolution of websites and web-based applications such as mobile apps and more generally the Internet of Things (IoT). Gartner, the leading technology…
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Content Creation Tools For Lead Generation Business.
A brief review of some available tools for collaborative content creation and management.
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Personalising Visitors Journeys On Your Website.
How to enable dynamic page content that adapts to your returning users.
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Tracking And Analysing Marketing Campaigns.
Tracking your returning users in order to understand what they are seeking from your business website.
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Recipe For Optimising A Lead-generating Website.
How to tune your business website in order to boost Conversion Rate Optimisation
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How to generate leads on your business website.
Getting your website to work for your business bottom line by fine-tuning it for lead-generation.
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Rationale for investing in a business website
Businesses often see a website as a cost rather than an investment, this needs to change to leverage its full potential.